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Marketing Skills

by Agapitos Kalafatas

AI Marketing Skills

The marketing fundamentals that make AI actually make you money. Written by Agapitos Kalafatas from real business experience.

AI Priming

Before your AI writes marketing copy, it reads the relevant notes from these playbooks. Context is king — when you "prime" your AI with the knowledge it needs before output, results are always better and more accurate.

Core Principles

35 marketing principles from real business experience. The foundation everything sits on.

jareds-takes.md

The Fundamentals

The whole sales funnel start to finish: Content, Lead Magnet, Tripwire, Core Offer, Profit Maximizer.

the-fundamentals.md
✍️

Copywriting

The words that make people buy. Headlines, hooks, and persuasion frameworks.

marketing-copywriting.md

Sales Letters

David Frey's 12-step structure for long-form sales letters and pages.

marketing-sales-letter.md
✉️

Email Marketing

The highest-ROI channel, run right. Sequences, automations, and copy.

marketing-email.md

Facebook Ads

Paid ads and where they actually fit — top of funnel, not the close.

marketing-fb-ads.md

Content Strategy

The content library that moves people through the funnel.

marketing-content.md

Analytics

Which numbers to track and how to turn them into decisions.

marketing-analytics.md

Lead Magnets

The offer that turns a stranger into a lead.

marketing-lead-magnets.md

How to Use

Option 1: As a Claude Skill

# Upload the jaredrhod-marketing folder

# to Claude's Skills interface

# Claude reads the right playbook automatically

Option 2: In Your Vault

# Copy files to your vault/Marketing/

# Add a Marketing.md index note

# Your agent primes itself before any task